People of Pathanamthitta, the district bearing the sobriquet, ‘Pilgrim Capital of Kerala’, have received the 10-day Jackfruit Festival in an overwhelming way. There has been a good flow of crowd ever since the inauguration day before yesterday. Media is also giving due publicity for the promotion of the fruit. The festival comprises of an extensive of expo displaying diversity of jackfruit and so much value added products from it. Inviting huge turn out are Jackfruit Lunch and Jackfruit Masala Dosa. And at the main entrance, CISSA’s Knowledge Pavilion enthralls everyone with a vast display of posters and books. Books kept for sale include those of CISSA and Navdanya.